The Precision Trap: Is AI the Solution or Does It Magnify the Challenge?
Every marketer I know struggles with the Precision Trap. CFOs and CEOs often push marketers to prioritize spending on what can be clearly...
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Kirstin Hornby
Sep 52 min read
AI FOMO: How to Avoid the Hype and Capture Real Value: 3 Simple Questions for Marketer
It's everywhere: conferences, podcasts, news, and vendor meetings . No wonder marketers are asking themselves: Am I doing enough with...
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