Is There Such a Thing as Too Much Confidence? Navigating the Confidence Curve
When I was in second grade, my teacher called my parents to say I raised my hand too much in class. They were dismayed. I was a smart,...
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Kirstin Hornby
Oct 81 min read
The Blind Spots in Marketing Budgets: How Conventional Categories Are Holding You Back
Marketing budgets are often divided into broad categories such as "brand," "events," and "digital." While this may seem like a logical...
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Kirstin Hornby
Sep 302 min read
No More Budget? 5 Places to Find Hidden Growth
We’ve all been there—asked to do more with the same, or even less, budget. It’s frustrating, especially in a tough economy. But here’s...
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Kirstin Hornby
Sep 272 min read
BHAGs: The Good, The Bad, and The UglyThe Delicate Balance of Inspiring Teams Without Risking Burnout
Remember BHAGs? Those Big, Hairy, Audacious Goals designed to spark bold thinking and drive growth? AKA: ambitious targets. They’ve long...
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Kirstin Hornby
Sep 172 min read
Whose Fault is Employee Burnout? The Overlooked Skill Both Managers and Teams Must Master
Has burnout gotten worse because of remote work? The tough economy? Changing employee expectations? Honestly, I’m not sure. One thing is...
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Kirstin Hornby
Sep 122 min read
The Precision Trap: Is AI the Solution or Does It Magnify the Challenge?
Every marketer I know struggles with the Precision Trap. CFOs and CEOs often push marketers to prioritize spending on what can be clearly...
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Kirstin Hornby
Sep 62 min read
"Office Survivor": From Outwitting, Outplaying Challengers to Aligning for Success
Transform your workplace from a competitive environment to one of collaboration. Here's how to go from outwitting and outlasting...
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Kirstin Hornby
Sep 62 min read
The Unseen Enemy of Great Leadership: Perfectionism
We all know the trope of job interviews. Interviewer: Tell me your greatest weakness. Interviewee: Perfectionism. Well it turns out,...
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Kirstin Hornby
Sep 52 min read
AI FOMO: How to Avoid the Hype and Capture Real Value: 3 Simple Questions for Marketer
It's everywhere: conferences, podcasts, news, and vendor meetings . No wonder marketers are asking themselves: Am I doing enough with...
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Kirstin Hornby
Sep 52 min read
'Do More with Less': Building Strategic Alignment with a Risk Portfolio Approach to Marketing Strategy
Marketing leaders often face the challenge of being asked to “do more with less,” balancing ambitious growth goals with a reduced budget....
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Kirstin Hornby
Sep 42 min read
Forecasting Resistance? Turn Skeptics into Believers: Lessons I’ve Learned in Teaching Others to Forecast
As a marketing leader, helping team members get comfortable with forecasting is crucial to your success and growth. Even a ‘pretty good’...
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