Developing tailored marketing growth strategies
for startups and scaling tech companies
Services
Marketing Channel Performance & Optimization
Conduct a thorough review of each marketing channel's performance, including SEO, SEM, Paid Social, Display, Email, Influencer, Brand, Video, Podcasts, Events & Affiliates.
Develop recommendations on how to optimize, which to add, or deprecate, and how to assign budgets, balancing top-funnel demand creation with lower-funnel demand capture.
Data-Driven Growth Strategy & Roadmap
Develop a comprehensive, actionable growth strategy and 6-12 month roadmap based on data analysis across marketing and product levers.
Optimize marketing spend and ensure every initiative is sequenced correctly with clear dependencies. Strategies are aligned with business objectives to maximize ROI and drive sustainable growth, allowing for a clear understanding of projected impact and the steps required for success.
KPIs, Measurement & Attribution
Guide strategy and implementation for accurate measurement of growth activities. Build comprehensive dashboards and reports to monitor acquisition, retention, monetization, and LTV.
Refine KPIs and analytics to align with business goals, and develop both visual and quantitative growth models to track performance.
Team Design & Coaching
Conduct comprehensive skillset assessments, recommend the ideal team design, along with a transition plan, which includes coaching to build skills internally, or hiring the necessary capabilities for success.
Also provide coaching focused on helping managers address performance issues—whether people-related or operational—ensuring teams are structured for long-term success and high performance.
Latest Blog Posts
Why Hornby Growth Strategies
Proven Track Record in Building Teams and Driving Growth
I bring 20 years of experience leading marketing teams across both B2B and B2C sectors, making me uniquely qualified to optimize your team's performance and structure for long-term success.
Data-Driven, Practical Strategies
I specialize in taking complex data and turning it into clear, actionable strategies. I don’t just provide insights—I work hands-on to ensure they drive real, measurable growth.
Trusted Partner with Executive Insight
Having built trust with CEOs and C-suite executives, I help align your leadership’s vision with operational execution, ensuring everyone is on the same page for success.
