Turn Marketing Into a Revenue Engine Leaders Trust
I help CEOs and CMOs diagnose marketing performance, strengthen team capabilities, and build the strategies and systems that turn marketing into predictable pipeline and revenue.
How I Can Yelp You
Areas of Expertise
Assess
Diagnose Marketing Performance & Strategy
Analyze channel performance, funnel conversion, and attribution to identify what’s driving results. Translate to a clear strategy, priorities, and execution plan.
Build
Data-Driven Growth Execution
Translate strategy into a clear roadmap and partner with your team to execute — focusing on the channels and programs that accelerate measurable growth.
Measure
Build Measurement & Accountability Systems
Create visibility and accountability for pipeline and revenue by defining KPIs, attribution, and reporting — enabling clear, actionable decisions on where to invest.
Strengthen
Marketing Teams & Capabilities
Evaluate team structure, capabilities, and processes to identify gaps, and guide team design and operating models for sustainable growth.
I work as an advisor, fractional, or as a hands-on partner, embedding with your team to diagnose, prioritize, and execute.
CLIENTS
A Marketing Leader Who Understands Your Challenges
Meet Kirstin Hornby
With over 20 years leading marketing at high-growth companies, I’ve navigated the same challenges you face — scaling teams, justifying budgets, selecting the right tech, and proving ROI to the board.
​
Now I help CEOs, GMs, and CMOs move faster with a practical, data-informed approach focused on measurable business outcomes.
Let's Talk
Ready to strengthen your marketing performance? Whether you need strategic guidance, team alignment, or a clear path to measurable growth — I’m happy to connect.
Connect with me on LinkedIn
