I help CEOs and CMOs diagnose marketing performance, strengthen team capabilities, and build the strategies and systems that turn marketing into predictable pipeline and revenue.
Recent clients
Meet Kirstin Hornby
With over 20 years leading marketing at high-growth companies, I've navigated the same challenges you face — scaling teams, justifying budgets, selecting the right tech, and proving ROI to the board.
Now I help CEOs, GMs, and CMOs move faster with a practical, data-informed approach focused on measurable business outcomes.
I work as an advisor, fractional, or as a hands-on partner, embedding with your team to diagnose, prioritize, and execute.
Let's TalkAreas of Expertise
I work as an advisor, fractional, or as a hands-on partner, embedding with your team to diagnose, prioritize, and execute.
Diagnose
Analyze channel performance, funnel conversion, and attribution to identify what's driving results. Translate to a clear strategy, priorities, and execution plan.
Build
Translate strategy into a clear roadmap and partner with your team to execute — focusing on the channels and programs that accelerate measurable growth.
Measure
Create visibility and accountability for pipeline and revenue by defining KPIs, attribution, and reporting — enabling clear, actionable decisions on where to invest.
Strengthen
Evaluate team structure, capabilities, and processes to identify gaps, and guide team design and operating models for sustainable growth.
Insights
Pipeline · Sales Alignment
30% of MQLs never get touched. Here are 5 simple steps to fix the Marketing–Sales gap for good.
Leadership
When I was in second grade, my teacher called my parents to say I raised my hand too much in class. Here's what that taught me.
Budget & Strategy
Marketing budgets divided into broad categories may be logical — but they're hiding your biggest opportunities.
Case Studies
B2B data platform selling into brands and agencies, with unfocused pipeline generation and limited targeting of high-value accounts.
Global B2B leadership and training company generating high lead volume, but with poor downstream conversion and low Sales confidence.
B2B fintech company with inconsistent lead follow-up, unclear ownership, and misalignment between Marketing and Sales.
Tax and compliance platform moving upmarket without a clear enterprise narrative or go-to-market approach.
Get in Touch
Whether you need strategic guidance, team alignment, or a clear path to measurable growth — I'm happy to connect.
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